5 hot tips to boost cold weather business

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You can take the chill off your Cape Cod off-season business by actively pursuing new ideas that will help your bottom line all through the winter. Here are five strategies that you should warm up to.   ONE Reach out to loyal customers. These folks are your most receptive audience because they know and like your products. Send them emails, mailings, and other communications with special offers that will pique their interest.   TWO Build relationships with local media. Regularly…

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Coming About: 25 Ways to Leave Your Logo

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What to do when you KNOW your logo needs to go! Unfortunately, sailing away is not one of the options.  It’s never easy to rebrand your identity. It is, after all, your identity. But sometimes, even logos and brands need a good haircut and makeover. We’ve compiled 25 ways to leave your logo – and start fresh. Let’s get started. Explore & find inspiration Finding inspiration is key to your success of designing a logo. I personally love to walk…

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Take the Helm with Confidence: Positive thinking helps you run your coastal business

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There are a thousand things you might concern you every day when running your coastal area small business – but even as you worry we suggest you look on the bright side: A study in early 2000 concluded that on average the closer we live to the sea, the more likely we are to report good health. A 2013 report found that people who run their own business are happier than other people – they have a higher sense of…

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Clear the Deck: Dealing with marketing challenges beforehand to ensure smooth sailing later

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There’s an old naval expression, “Clear the deck!”, which means for everyone to leave the deck of a ship and prepare for action or battle. In the modern sailing world, the expression is often used, but not to prepare the crew for battle (thank goodness), but instead to instruct the crew to stow loose items, and to make sure that sheets and lines (or “ropes” to non-sailors) are properly coiled so as not to create safety hazards. This ensures that…

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Plot Your Course: 3 elements to creating a brand that sells

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No matter what kind of business you’re in, whether it be online, service-based, or brick-and-mortar, it’s essential to have a solid brand. By brand, we don’t mean simply your logo or marketing materials. Yes, you definitely need to have a visual identity (and we can help you with that), but good branding — creating a brand that sells — goes beyond just visual representation. There are 3 key things that go into creating a brand that sells. 1. Tell a…

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Smooth Sailing: Take a break and enjoy your business growth

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One of the great things about business owners is their drive and willingness to work hard, and do what it takes to be successful. But all that drive and hard work can come at a price when it leaves you feeling burnt out and exhausted. Sometimes you just need to take a (gasp!) break. Yes, I know. Even thinking about a break makes you feel guilty, or downright terrified that your business can’t run without you, and that all of…

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