Case Study | Coastal Creative Group

#HearttheOceans Campaign

Matthew Tietbohl contacted Coastal Creative Group to help initiate a time sensitive campaign to raise funds for nations who are not financially equipped or have the infrastructure to study or provide adequate conservation in their marine environment(s).

The Goal

Develop graphics for Fundraising and Educational tactics that would appeal to an audience and inspire interest in marine conservation world wide. Included in this initiative is The Society for Conservation Biology (SCB).

The Challenge

Marine ecosystems are often times not the forethought of today’s problems, but are in fact one of the most important. How do we develop an appealing visual marketing campaign to inspire others to care for and get involved in the process of preserving our marine environments?

Lending a Hand

Coastal Creative Group worked with Matthew Tietbohl (KAUST) and The Society for Conservation Biology (SCB) – Marine Section to develop artwork that would appeal to the audience where fundraising and educational opportunities would present themselves best.

Our Partners

King Abdullah University of Science and Technology (KAUST) advances science and technology through distinctive and collaborative research integrated with graduate education. A catalyst for innovation, economic development and social prosperity, with a special focus on four areas of global significance – food, water, energy and the environment.

The Society for Conservation Biology (SCB) — Marine Section is an international professional organization dedicated to promoting the scientific study of the phenomena that affect the maintenance, loss, and restoration of biological diversity.

Red Sea Research Center, Reef Ecology Laboratory

Matthew D. Tietbohl, Masters Student

Deliverables

Save the Dates
Invitations
Social Media
Posters
Blogs
Brand Identity
Letterhead & Envelopes
Marketing Communications
Apparel

Additional Information

Download the Case Study (PDF)