Clear the Deck: Dealing with marketing challenges beforehand to ensure smooth sailing later

There’s an old naval expression, “Clear the deck!”, which means for everyone to leave the deck of a ship and prepare for action or battle. In the modern sailing world, the expression is often used, but not to prepare the crew for battle (thank goodness), but instead to instruct the crew to stow loose items, and to make sure that sheets and lines (or “ropes” to non-sailors) are properly coiled so as not to create safety hazards. This ensures that…

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