Plot Your Course: 3 elements to creating a brand that sells

No matter what kind of business you’re in, whether it be online, service-based, or brick-and-mortar, it’s essential to have a solid brand. By brand, we don’t mean simply your logo or marketing materials. Yes, you definitely need to have a visual identity (and we can help you with that), but good branding — creating a brand that sells — goes beyond just visual representation. There are 3 key things that go into creating a brand that sells. 1. Tell a…

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